Obsessed with the Customer — GAF Contractor’s Corner

Obsessed with the Customer — GAF Contractor’s Corner

Contractor’s Corner recently sat down with Martin Pettigrew, founder and CEO
of Monarch Roofing (and Monarch Solar), as well as Monarch’s marketing director
Stephanie Bohardt. Monarch serves residential and commercial customers
throughout North and South Carolina. A GAF Master Elite contractor and a Two
Star Presidents Club Award recipient, Martin — and by extension, Monarch
Roofing — are absolutely obsessed with customer acquisition. And it

We asked Martin and Stephanie exactly how they consistently maintain their
best in class status. And we got some feedback on a new GAF product they’ve
been using. Monarch has installed a lot of Timberline® HDZ™ shingles — accuracy
made easy! — in the past few months, and we were eager to hear what they thought.

Spoiler alert: They like it. “We can talk about our products with more confidence about GAF,” said Martin,” because we know that our installers — I don’t care how many years they have in experience in nailing the products — they’re going to hit the line. It’s almost impossible to miss. So it gives us even more peace of mind and confidence when we explain to customers to go with (Timberline®) HDZ™.”

Listen to “Obsessed with the Customer” here or on your favorite podcast service.

And you can subscribe to Contractor’s Corner on iTunes.

The post Obsessed with the Customer — GAF Contractor’s Corner appeared first on GAF Blog.

Why Very Severe Hail Is Important for Building Owners

hailYour roof is your first line of defense against severe weather, especially Very Severe Hail. In 2017, a single hailstorm battered the city of Denver with tennis- and baseball-sized hailstones, resulting in $2.3 billion in losses, Colorado’s costliest natural disaster on record.  Choosing the right roof system could be the difference between shutting your business down or weathering the storm.

As the weather becomes more severe across the country, roof systems need to be designed and installed with resilience in mind. In this article, we will explore types of hail classifications, FM Global designated hail zones in the US, and what you can do to protect your building from Very Severe Hail (VSH).

Types of Hail Classifications

Usually, you think of a roof protecting your building from rain and water getting into your building. But when that rain freezes into hailstones, you are at risk of impact damage and leaks.

Hail size is commonly estimated by comparing the size of the hailstone to a known object that ranges from the size of a pea (1/4 inch in diameter) up to the size of a grapefruit (4 1/2 inches in diameter). However, within their 1-34 Data Sheet, FM Global, one of the world’s largest property insurers, classifies hail into three sizes: Moderate, Severe, and Very Severe Hail.


  • FM Global Moderate Hail – Less than 1.75 in, which is about the size of a quarter.
  • FM Global Severe Hail – Greater than or equal to 1.75 in, which is about the size of a golf ball.
  • FM Global Very Severe Hail – Greater than or equal to 2 in, which is about the size of a cue ball.

Typically, the phenomenon of hail occurs from May to September. According to FM Approvals, hailstorms increase during the summer when warmer temperatures lead to atmospheric instability and thunderstorms—most often in the mid-latitudes.

Read More: New Tools Can Help Reduce Losses From Hail

Where Are FM Designated Hail Zones in The U.S.?

FM Global has designated hail zones in the US-based on the type of hailstones most familiar to the area. These zones are used when designing, specifying, and constructing buildings to ensure they can withstand hailstones without failure.

Originally, FM Global’s zone map released in 2014, when the concept of VSH was first introduced, encompassed a relatively small zone including three counties in Northern Texas, Oklahoma, and Kansas. In 2018, they expanded that zone to include nearly 25% of the Midwest (from North Dakota to Texas, and from Colorado to Missouri).

map-2There are three categories outlined on the map under FM 1-34:

  • FM Global Moderate Hail Zone (Green) – Areas in which the hail size does not exceed 1.75 in. (44 mm) for the 15-year mean recurrence interval (MRI)
  • FM Global Severe Hail Zone (Orange) – Areas in which the hail size exceeds 1.75 in. (44 mm) but does not exceed 2 in. (51 mm) for the 15-year mean recurrence interval (MRI)
  • FM Global Very Severe Hail Zone (Red) – Areas in which the hail size exceeds 2 in. (51 mm) for the 15-year mean recurrence interval (MRI)

But these guidelines and hail zones are not only important for FM Global insurance customers, but non-FM Global customers also need to be aware of the VSH standard for their building location, as this information should still be helpful when choosing the right roofing system and design for their roof project.

FM Global has become the leader in establishing best practices for building protection; it’s common for non-FM Global customers to follow FM Global listings on RoofNav® as a baseline for their building and construction projects.

What Type of Damage Can Hail Cause?

History has shown that hail can be extremely destructive, especially stones that are 2 inches or larger. Hail can pummel glass, plastic, siding, metal, as well as just about any type of roofing. Low-slope roofs are particularly vulnerable; due to the angle of the roofing system, a low-slope roof accepts the full brunt of the hail attack.


Hail damage to roof systems can include:

  • Dents
  • Cracking
  • Crazing (a circular spiderwebbing of microfractures)
  • Mineral loss on modified bitumen sheets (removing the primary UV inhibitor)
  • Compound delamination, exposing membrane reinforcement.

The larger the size of hail and the more intense the hail storm can lead to even more catastrophic damage to buildings.

The cost of hail damage to a roof system varies from a few thousand, for a roof repairs to hundreds of thousands of dollars, for a roof replacement. It’s no wonder building owners are seeking peace of mind, a resilient and durable roof system that will outperform its expected life cycle—and not just from hail.

How Can I Protect My Building?

BuildProtecting your building begins with proper roof system design. In FM’s Very Severe Hail Zone, many roofing projects will require increased design parameters. Owners need to consider:

  • Type of system being used
  • Type of membrane being utilized
  • Component products being used
  • Application of assembly layers

While hail is a big concern in the FM VSH Zones, building owners should not discount other important performance attributes and design requirements, including:

  • Weathering performance
  • UV resistance
  • Uplift performance
  • Fire resistance

A resilient roof system designed for hail performance is highly recommended, where significant hail events occur regularly as a measure to prevent losses. Having a resistant building envelope can help you withstand disruptions, fortify against breaches, and endure extreme conditions.

Read More: Resilient Roofs – What They Are and Why They Are Important

Very Severe Hail: Winding Down

While FM Global’s hail standard and zone map might be somewhat new, FiberTite’s track record for outstanding performance in the face of severe events is not. The difference comes down to the integration of chemistry and fabric, plus the design team who stands behind our products.

There’s no telling where the next extreme hailstorm might be. We can only be sure of one thing: Hail is not going away, no matter how you classify it.

This post appeared first on http://www.fibertite.com

Parapets Part 2: Navigating Codes

Part 1 of our discussion of parapets (Continuity of Control Layers) explored the many reasons continuity of water, air, thermal, and vapor control layers are necessary for long term performance.

In Part 2, we’re discussing the challenges involved in navigating the range of national model codes and standards that will influence your design. Codes under discussion include the 2018 International Building Code (IBC), the 2018 International Energy Efficiency Code (IECC), and the ANSI/ASHRAE/IES Standard 90.1-2016 (ASHRAE 90.1).

The summary provided in this article is not intended to be an exhaustive list of requirements for exterior wall and roof systems in the referenced national model building and energy codes. Different versions of the referenced codes have additional and/or different requirements; these requirements may also vary by adoption and modification by the local authority having jurisdiction. It is important to refer to local codes for the applicable requirements.  

The requirements for parapets generally come from the building code (IBC) and the energy code (IECC and ASHRAE 90.1). The requirements within the building and energy codes can be mandated prescriptively, as a performance threshold, or by reference through specific key standards. The performance standards are important because they don’t attempt to regulate by providing exhaustive lists and itemized component requirements, like a prescriptive method. These performance requirements establish the design benchmark and then provide a methodology to demonstrate compliance with the benchmark. 

The building codes and standards do not always address parapets exclusively, but many refer to “Exterior Walls” separately from “Roof Assemblies”. 

Summarized applicable code references for parapets. 

Exterior Walls in the Building Code

The exterior wall requirements for parapets are covered in Chapter 14 of the IBC which addresses “exterior walls, wall coverings, & components.” For parapets, the requirements for weather protection, water-resistive barriers (WRBs), managing vapor, and flashing apply as they do for the rest of the exterior building walls. 

IBC Chapter 14: Exterior Wall applicable area highlighted in blue. 

Exterior Wall Flashing: Flashing is very important and is generally repeated in both the wall (IBC 1404.4) and roof provisions of the code. The IBC includes the principle that “flashing shall be installed… to prevent moisture from entering the wall or to redirect that moisture to the exterior.” This is an important starting point for parapet design where the sequencing can be a challenge among numerous wall- and roof-system contractors. 

While not an exhaustive list, IBC 1404.4 includes a minimum list of areas requiring exterior wall flashing. These are summarized below:

  • Penetrations and terminations 
  • Intersections with roofs, chimneys, porches, decks, balconies and similar projections 
  • Built-in gutters and similar locations where moisture could enter the wall 
  • Flashing with projecting flanges, installed on both sides and the ends of copings

At all of the prescriptive flashing locations listed in the IBC, the purpose is two-fold. The first is for the flashing to be installed in a way that prevents water from entering the wall system. This concept is known as “shingle fashion,” or installing components of the roof, exterior wall, and parapet “such that upper layers of material are placed overlapping lower layers of material to provide for drainage via gravity and moisture control” (IBC 202). Logistically, this is best accomplished onsite by applying materials from the bottom of the building to the top, so the next progressive layer or system is then lapped correctly. 

The second, and more challenging flashing requirement, is to also be installed in a manner that permits water to exit the wall system if it enters incidentally. This requires the parapet to be designed with a method and pathway for water to drain from the flashing, even from behind the cladding (think weep holes at masonry shelf angles). In addition to providing a means for drainage, the IBC also includes a drainage scenario to avoid exterior wall pockets (1404.4.1). Wall pockets or crevices are locations within a wall assembly “in which moisture can accumulate.”  These scenarios can be common in parapets where the exterior wall, roof, and parapet wall above might not always be in alignment. In parapets, these wall pockets should be avoided or protected with appropriate flashing for the application.

Exterior Wall Weather Protection: The Weather protection section (IBC 1402.2) requires that the exterior wall “shall be designed and constructed in such a manner as to prevent the accumulation of water within the wall assembly”. One of the methods prescribed in this section is to include a secondary water management layer, or “water-resistive barrier” (WRB),  behind the exterior cladding in the exterior wall portion of a parapet. Beyond including the WRB layer, “a means for draining water that enters the assembly to the exterior” must also be provided in the parapet wall design. There are exceptions to the secondary WRB and drainage requirements provided in the IBC for concrete and specifically tested systems, but the benefits for designed water control is applicable for all construction types. 

Exterior Wall Vapor Retarders: In exterior parapet walls, protection against condensation is also required to be compliant with the vapor retarders portion (IBC 1404.3). Vapor retarder materials are separated into three classes by ASTM E96 testing (Procedure A, desiccant method):

  • Class I: 0.1 perm or less; 
  • Class II: 0.1 < perm ≤ 1.0 perm; 
  • Class III: 1.0 < perm ≤ 10 perm

The vapor retarder classes are referenced in the IBC to identify by climate zone if a material is permitted in the assembly in a prescriptive manner (IBC 1404.3.1 and 1404.3.2). It is important to note that all materials have vapor retarding properties to some degree and may limit vapor transmission without the addition of a dedicated vapor control layer. This is also why the IBC includes the alternate performance compliance of providing a “design using accepted engineering practice for hygrothermal analysis” as described in the initial language of 1404.3. 

In most cases, if a vapor control layer is needed, it is a good idea to select a vapor retarder that will allow some amount of drying from diffusion. High-humidity interior environments such as natatoriums, manufacturing facilities, and grow houses may require a vapor barrier for long-term performance.  However, the decision of whether or not to add a vapor control layer to a roof assembly is normally based on risk and is best made with a building enclosure consultant. The weather protection and vapor retarding sections of the IBC apply to exterior walls, but parapets may have very different design and performance requirements than the wall assembly below the roof. That is why it is important to maintain continuity of the four control layers at this interface.

Roof Assemblies in the Building Code

The roofing portion for parapets is covered in Chapter 15 of the IBC which addresses Roof assemblies, specifically the “design, materials, construction and quality” of roofs. Regarding parapets, the roof system requirements impact the wall where terminations and transitions occur. The requirements include weather protection, flashing, coping, wind resistance design, edge securement, and specific requirements for various types of roof coverings.

IBC Chapter 15: Roof Assembly applicable area highlighted in blue. 

Roof Assembly Weather Protection: The requirements for weather protection (IBC 1503) are fairly broad, requiring roof decks covered with approved roof coverings. Much more detail is covered in the additional IBC sections regarding roofing and parapets.  In the roofing provisions, it is important to note that compliance with “the manufacturer’s approved instructions” doesn’t just affect a project’s eligibility for warranty, but is also required for building code compliance. 

Roof Assembly Flashing: The requirements for flashing (IBC 1503.2) are repeated in part across the wall and roof portions of the code. This repetition highlights the importance of managing water control at the transitions. The code requirements for both roofs and walls support the water control layer principles in the pen test discussed previously. The roofing chapter in the code also directly mentions the parapet walls as a critical location for both roof system transition flashing and requirements for copings. While not an exhaustive list, IBC 1503.2 includes a minimum list of areas requiring roof flashing. These are summarized below:

  • Flashing joints in copings
  • At moisture-permeable materials 
  • At intersections with parapet walls 
  • At other penetrations through the roof plane

Roof Assembly Coping: The roof requirements for parapet wall copings are spread across many categories. One section specific to copings (IBC 1503.3) has a limited scope, requiring materials to be limited to “noncombustible, weatherproof materials” and be installed with a “width not less than the thickness of the parapet wall”. Many other requirements in the code also apply to copings in the code, such as flashing, wind design loads, and edge securement performance. More will be discussed about copings in those sections. 

Roof Wind Resistance: The wind resistance for low-slope commercial roof decks and roof coverings  (IBC 1504.1) is required to be designed in accordance with IBC 1609.5, which ultimately leads to utilizing ASCE 7 for determining design wind loads. There are numerous updates to ASCE 7 – 2005, 2010, or 2016 – and each has its own nuance as to how it impacts roof design loads (more here about design wind loads). Because ASCE 7 is a performance standard, it is possible to use a version with higher performance requirements because designs do not need to be the minimum allowance. Parapets are a combination of wall and roof pressures. The exact height of the parapet is not factored into the roof wind uplift calculations, but if the parapet is 3’ or higher, the perimeter values can be used at the corners, lowering the uplift requirements for that portion of the roof area. 

Parapets can help reduce wind uplift at the corners and perimeter

Roof Edge Securement: Securing the edges on low-slope roofs (IBC 1504.5) has a significant impact on preventing failure and allowing the roof system to resist loads as it was designed. In addition to designing the wind resistance performance for the entire building (i.e., walls, roofs, and parapets) per ASCE 7, metal roof edges are required to be tested for resistance in accordance with Test Methods RE-1, RE-2 and RE-3 of ANSI/SPRI ES-1. The referenced standard ANSI/SPRI ES-1 is a performance requirement that is specific to the strength of metal roof edges (more here about roof edge performance compliance). ES-1 covers the “baseline” flush roof edge as well as parapet coping caps. When designing, it is important to specify compliance with ES-1 in the construction documents.  

Roof Coverings: The IBC provides minimum installation criteria (IBC 1507) for various roof systems, based specifically on the attributes of that roof covering. In addition to the prescriptive criteria listed within, the IBC also mandates that “Roof coverings shall be applied in accordance with the… manufacturer’s installation instructions.” Generally, the content of these roof covering sections address minimum substrate requirements, minimum roof slope, ballast requirements, and relative ASTM references to material standards, such as D6878 Standard Specification for Thermoplastic Polyolefin (TPO) Based Sheet Roofing.

Energy Efficiency for Parapets

Generally, within the IBC it is required that a building be “designed and constructed in accordance with the International Energy Conservation Code (IECC) 1301.1.1”. The IECC has both residential and commercial provisions, and the commercial provisions apply to “all buildings except for residential buildings 3 stories or less in height.” The IECC is structured in a way that provides the option of either complying with the prescriptive requirements within it or by complying with the alternate ASHRAE 90.1 energy standard. 

Compliance Alternatives: The IECC has multiple compliance paths within it, including:

  1. Either following the prescriptive requirements within the IECC or ASHRAE 90.1, or
  2. Following the performance modeling requirements of ASHRAE 90.1 Appendix G.  

The prescriptive options within both the IECC and the reference standard ASHRAE 90.1 primarily regulate energy use by providing lists and itemized requirements. These can be helpful when the building is straightforward and tradeoffs don’t need to be made.  When a building is more complex, has specific energy usage demands, or if an owner wants to demonstrate energy compliance beyond code, the performance path within ASHRAE 90.1 Appendix G is the methodology required. For example, any modeling being performed to show compliance with LEED is being performed to comply with Appendix G in ASHRAE 90.1. A growing method of compliance is whole-building design energy modeling and onsite performance testing happening in new construction.  When an existing building is reroofed, the designer will most likely follow the prescriptive path to determine the amount of insulation to use.

Insulation: The insulation requirements in the table include both cavity and continuous insulation, but vary based on the framing material (IECC C301.1 & 90.1 Annex 1). Including continuous insulation in both the walls and roof systems of the parapet helps manage thermal bridging across the assemblies. The prescriptive tables in the energy codes dictate minimum R-Values in the roofs and walls based on the climate zone of the project site, the building use, and the framing materials of the wall and roof system. As described earlier in the thermal control discussion, the framing materials matter in the prescriptive requirements, especially when insulation is placed between framing members in parapet cavities. 

For more complex details like a parapet, the energy code doesn’t get into separate requirements for the insulation. The codes generally require that continuous insulation be depicted in the construction documents with sufficient clarity to indicate the location, extent of the work, and show sufficient detail for continuity of the thermal control layer.  Per the IECC (C103.2), insulation continuity for complex conditions should be shown in the details. 

Air Barrier: ASHRAE 90.1 defines a Continuous Air Barrier as a “combination of interconnected materials, assemblies, and sealed joints and components which together minimize air leakage into or out of the building envelope.” It’s a good definition and an accurate description of what is needed to have a completed building enclosure that minimizes air leakage (IECC C402.5 & 90.1 Actual air leakage for a building is measured by pressurizing the enclosure with a set of blowers and measuring the airflow through the blowers to determine the air leakage through the enclosure being tested, on all 6 sides. Materials and assemblies used as a part of the building’s continuous air barrier are generally tested by the manufacturers of those materials and systems to comply when installed in accordance with the manufacturer’s instructions for that application.

The ultimate goal of airtightness is whole-building performance. To help accomplish that goal, the energy code also specifies aspects of air barrier design (IECC C103.2 & 90.1 and installation (IECC C402.5.1.1 & 90.1 for continuity across joints, penetrations, and assemblies. Below is a brief summary of the design and installation requirements from ASHRAE 90.1:

  • Air Barrier Design 
    • Components, Joints and Penetrations details
    • Extending over all surfaces, including the roof  
    • Resist pressures from wind, mechanical, stack effect
  • Air Barrier Installation 
    • Junctions between walls and roofs or ceilings 
    • Penetrations at roofs, walls, and floors
    • Joints, seams, and connections between planes
    • In accordance with the manufacturer’s instructions

Code Summary

For the various applicable codes and standards, in both roofs and walls, weather protection and flashing are important requirements at all transitions and penetrations, including parapet conditions. It is vital to specify key reference standards for wind and edge securement, in order to achieve the performance needed to keep the roof on the building as intended.  

In general, the energy codes require continuity of the thermal and air control layers. Detailing the thermal control and air barriers to be continuous in the design AND field installation are critical for energy code compliance.

The post Parapets Part 2: Navigating Codes appeared first on GAF Blog.

The Environmental Benefits of a Metal Roof You Didn’t Know

cost-for-metal-roofThe most sustainable roofing material today is metal. The cost for a metal roof includes simple installation, decades of durability, sustainability, and energy efficiency. Your new roof has a wide variety styles and colors to match every home, style, and neighborhood. What are the environmental benefits?

Why Metal Roofing is Better

Traditional asphalt roofing can deteriorate quickly in harsh environments. Cold, heavy winds, moisture, mold, rodents, and fire can all decimate an asphalt roof. Traditional roofs may last twenty years. They involve regular maintenance and replacement. Compare that to the low maintenance, durability, and relatively affordable cost for metal roof construction. Enjoy an aesthetically beautiful, fireproof, secure roof to protect your family and home.


Your metal roof will give you numerous benefits for your pocketbook and the environment, including:

  • Minimal carbon footprint
  • Often made from recycled materials
  • Sustainable
  • Energy Efficient
  • Cut energy costs by twenty percent or more
  • Keep your home cooler in warm seasons
  • Low weight
  • Last fifty years or more
  • Withstands hail and harsh weather
  • Termite-proof
  • Fireproof
  • Integrates with many solar panel systems
  • Install new roof over old roof

As you can see, there are numerous environmental and financial benefits to metal roofing. You can install your new roof over your asphalt roof, saving on time, labor, and cost of installation. Because many of the roofing materials are made of recycled material, your roof can be recycled entirely if you ever choose to replace it. However, your roof may last fifty years or more with minimal maintenance.

Solar Energy

New technology allows for easy integration of solar panels with metal roofing. In fact, you can install a variety of solar options on your metal roof, regardless of style. Speak with our trusted professionals about how you can make your home more energy efficient with a metal roof. We pride ourselves on our craftsmanship and good work ethic. Call us today. Our friendly staff will be happy to answer any of your questions. Contact us.

The post The Environmental Benefits of a Metal Roof You Didn’t Know appeared first on London ECO-METAL Manufacturing Inc..

Solar Metal Roofing Tips for 2020


Metal roofing provides a durable, aesthetically pleasing, and light option for homeowners and business owners alike. The affordable materials are made to last a lifetime with low maintenance. Whether you need metal panels for a wall, need a new roof for your home, or need metal construction for an upcoming project, there is no doubt that energy efficiency has become the buzzword for true 21st century construction. A great example of energy efficiency includes solar panels installed on metal roofing.

The Metal Roofing and Solar Panel Advantage

Solar panels harness the energy of the sun and provide needed energy for your home. Contractors today have experience with metal panels for a wall, metal roofing, and insulated metal panels. Because metal has become so popular, new options for installing solar panels on a metal roof have been developed.

What You Need to Know

There are several key factors that make solar panels popular with metal construction:

  • You can easily install your solar panels on the metal roof
  • Solar metal roofing easily hosts standard PV panels
  • New innovative mounting setups like straddle blocks and mounting clamps make installation easier
  • Increase the cooling benefits with solar panels
  • Create an eco-friendly home environment
  • Use thin film solar

Standing Seam vs. Metal Tile Roofs

Installation differs based on the type of roofing. For example, you would use Quick Mount PV for standing seam metal roofs. The solar panels clamp on easily. This type of installation will be the simplest and less costly. For tile roofs, the installer may use the Quick Mount PV again. This helps keep the solar panels on for a long time. Both types do not require drilling.

Corrugated Metal

Your contractor will need to drill holes on corrugated metal roofs. The straddle blocks help keep the solar panel safely centered on the roof.

Thin Film Solar

Some homeowners choose thin film panels. These are only available for certain types of surfaces and roofs. They use less energy in manufacturing. Install these even quicker than standing seam.

Interested in finding out how you can make an eco-friendly home or business? Call us today to find out our incredible options. Our experienced friendly staff will be happy to answer your questions. We look forward to hearing from you.

The post Solar Metal Roofing Tips for 2020 appeared first on London ECO-METAL Manufacturing Inc..

Are you a proactive homeowner?

January 16, 2020 | Filed under: Newsletter Articles

Feet warming by fireplace

I hope this New Year finds you well and full of hopes and dreams for 2020. As our thoughts turn from celebrations to resolutions, it’s time to be proactive about our plans for our homes and all of the protection they provide for our loved ones and all we hold dear.

It’s hard to believe but Isaiah Industries is closing in on 40 years as a leading specialty metal roofing manufacturer. While the company was started by my father, I have been here pretty much every step of the way, working through high school and college and joining full time the week after college graduation. Along the way, I have learned a lot of lessons, and I still strive to learn each and every day. One of the lessons I remember learning many years ago is that homeowners who choose quality metal roofs are very proactive consumers.

I remember many years ago being in Sacramento for a week of sales calls on contractors and distributors. One morning, I had an appointment cancel on me so I took the opportunity to drive through a nice neighborhood and write down a couple of hundred addresses of homes that obviously needed roofs. When I returned to my office in Ohio, I then mailed letters and brochures to all of those addresses, thinking that surely I’d find a few homeowners who were ready for buying a beautiful, lasting metal roof. What was the result?

Not a single response. Not even one.

Then, not too long after that, I was visiting with contractors in Houston. We had a pretty good market for our products there, which continues today. One of those contractors said to me, “Todd, funny thing, but we never sell roofs to homeowners who have roofs that are in horrible shape or leaking.”

That is when two things dawned on me:

  1. Customers who have horrible looking roofs have horrible looking roofs not because they love horrible looking roofs but because they find themselves without a budget that allows them to replace their horrible looking roofs. When they do have some money saved up for a roof, then, they will be buying the cheapest product they can find.
  2. Homeowners who buy quality metal roofs know what will happen if their roof falls into disrepair – leaks, rot, mold, decreased home value, expensive repairs. They, therefore, purchase a roof proactively – before they really need one – not after it’s already leaking in the upstairs closet and ruining their family photos.

The fact is, there are significant risks to not being proactive when it comes to your home’s roofs. Your home’s roof provides its first line of defense against weather problems. Blazing sun, punishing winds, torrential rain, pounding hailstones, intrusive ice, heavy snow, and even destructive fire. The roof often takes the brunt of those things. And, as most roofs age, they lose their resiliency and ability to stand up to these things.

Homeowners who do not want to put their home investments at risk make roofing decisions typically 2-3 years before their roof has deteriorated to the point of putting their home and its contents at risk. They also seek out long-lasting products that will hopefully prevent them from ever again being in a situation of having a bad roof.

It just makes sense as homeowners. We protect the things that are important and valuable to us. Only the very rich can afford to go cheap when it comes to roofing and buy a new roof every few years while having repair and damage costs in between.

If you care about your home, making a decision sooner rather than later is absolutely the right thing to do when it comes to your roof. Feel free to investigate metal roofing at classicroof.com or contact me through www.asktoddmiller.com if I can ever be of any help.

Todd Miller

Todd Miller, President
Isaiah Industries, Inc.

This post appeared first on https://www.classicmetalroofingsystems.com

Project Profile: Food Processing Facility in Ontario, Canada

A food manufacturing facility in Ontario, Canada, had a 6-year-old thermoplastic polyolefin (TPO) roof that was in drastic need of replacement. The roof of the facility was pushed to its limits with rooftop equipment, long snowy winters, and, most importantly, foot traffic from maintenance crews.

Food Processing Facility 2019

Read More: 3 Biggest Roofing Concerns for Food Processing Facilities

The food processing facility owners, Landry White & Associates Consulting and FiberTite, worked together to determine the most effective roof design, which included a new vapor barrier, polyisocyanurate, mechanically fastened HD coverboard and FiberTite 50 mil XT membrane.

New call-to-action

This post appeared first on http://www.fibertite.com

New Timberline® HDZ Shingles featured in Roofing Contractor and Roofing Magazine

Two leading roofing publications featured the launch of GAF Timberline® HDZ™ Shingles, powered by innovative LayerLock™ technology, today.

Combined with all the benefits of America’s top-selling shingle, LayerLock technology mechanically fuses the common bond in Timberline HDZ shingles to offer:

  • Up to 99.9% nailing accuracy thanks to our new StrikeZone™ nailing area – up to 600% larger v. Timberline HD® shingles
  • Up to 30% faster nail fastening during installation v. Timberline HD® shingles
  • Dual-phase shingle-to-shingle seal with our Dura Grip™ sealant and StrikeZone nailing area, and an asphalt-to-asphalt monolithic bond for durability, strength and powerful wind uplift performance
  • Compatibility with Timberline HD roofing shingles

Roofing Contractor and Roofing Magazine have both showcased the national product launch. In addition to the magazine coverage, we invite you to check out the GAF press release and visit the Timberline HDZ page online to learn more.

Roofing Contractor is the official publication of the International Roofing Expo, where Timberline HDZ shingles will be on display for a national audience for the first time from February 4-6, 2020, in Dallas, TX. Conference attendees can visit GAF at booth 4404 and the neighboring GAF CARE Corner for live demonstrations.

The post New Timberline® HDZ Shingles featured in Roofing Contractor and Roofing Magazine appeared first on GAF Blog.

Project Profile: Crown Coliseum

Since its construction in 1997, the 10,880-seat Crown Coliseum has been the heart of entertainment in Fayetteville, North Carolina. Twenty-two years after its construction, its owners, the Cumberland County Civic Center Commission, needed to replace its original PVC membrane roof, which was showing signs of age and fading.

FiberTite Crown Coliseum

Read More: 3 Biggest Roofing Concerns for Food Processing Facilities

Triangle Roofing Services installed the FiberTite roofing membrane, using a 60-mil mechanically attached membrane. Fayetteville is susceptible to powerful hail, so the thicker membrane was selected for added protection.

“We’ve used FiberTite for years and have always found it to be a good membrane,” said Brad Shaltz, Triangle’s project manager on the job.

Two high-wind events during the installation reinforced the need for exacting installation. Triangle worked with FiberTite Technical Services to ensure the installation had the right rating for hurricane-force winds

Crown Coliseum Project Profile Download

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