Contractor’s Corner recently sat down with Martin Pettigrew, founder and CEO
of Monarch Roofing (and Monarch Solar), as well as Monarch’s marketing director
Stephanie Bohardt. Monarch serves residential and commercial customers
throughout North and South Carolina. A GAF Master Elite contractor and a Two
Star Presidents Club Award recipient, Martin — and by extension, Monarch
Roofing — are absolutely obsessed with customer acquisition. And it
We asked Martin and Stephanie exactly how they consistently maintain their
best in class status. And we got some feedback on a new GAF product they’ve
been using. Monarch has installed a lot of Timberline® HDZ shingles — accuracy
made easy! — in the past few months, and we were eager to hear what they thought.
Spoiler alert: They like it. “We can talk about our products with more confidence about GAF,” said Martin,” because we know that our installers — I don’t care how many years they have in experience in nailing the products — they’re going to hit the line. It’s almost impossible to miss. So it gives us even more peace of mind and confidence when we explain to customers to go with (Timberline®) HDZ.”
Listen to “Obsessed with the Customer” here or on your favorite podcast service.
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